According to foreign media Macrumors, the iPhone 14 series is the first iPhone series to not include a sub-6-inch display size, although sticking to the 6.1-inch and 6.7-inch form factors of previous generations, including the 5.4-inch model. So why did Apple cancel the “mini” device that some iPhone customers love? Apple launched the iPhone 12 mini in 2020 after iPhone fans have been calling for the company to offer a small-screen device with the latest features for years. When Apple did this, it was thought that the small size would last for years – but it appears that after the release of the iPhone 14 lineup, the device was prematurely over.Concerns first emerged when the iPhone 12 mini did not appear to be selling as well as Apple had hoped, accounting for only 10 percent of iPhone 12 sales in the U.S. in October and November 2020, according to data collected by Consumer Intelligence Research Partners (CIRP). 6%.According to Peer-to-Peer Research, in the first half of January 2021, the iPhone 12 mini accounted for only 5% of all iPhone 12 sales in the US.
Morgan Stanley believes Apple has opted to cut production of the iPhone 12 mini by 2 million units to create more manufacturing capacity for the more popular iPhone 12 Pro. A report in Taiwan, citing supply chain sources, said strong demand for iPhone 12 Pro models in China has led Apple to increase its supply of more expensive devices.
Most notably, JPMorgan claimed that Apple completely halted production of the iPhone 12 mini in the second quarter of 2021. While the iPhone 12 mini sales report doesn’t bode well for the iPhone 13mini, Apple planned its iPhone production and supply chain operations ahead of the launch, meaning the iPhone 13 mini will come at a time when the iPhone 12 mini’s sales issues are clear. It has been successfully put into production.
In April 2022, CIRP released more data showing that the iPhone 13 mini accounted for only 3% of iPhone 13 sales and half of the iPhone 12 mini. These continued poor sales may have been the main reason for the demise of the “mini” size iPhone.
With the iPhone 14 lineup, Apple has opted to replace the “mini” device with an all-new “Plus” device. In some ways, the iPhone 14 Plus rivals the iPhone 12 Mini, offering the latest iPhone features in different display sizes. Customers can now opt for a larger battery and a 6.7-inch display instead of a lightweight, small-screen option the same size that iPhone “Max” customers have been accustomed to for four years for $1,099, but at a lower price, for $899.
