There are moments that I want to get better, and I can’t keep silent if it negatively affects users. Each Apple event is as impressive as possible: a cool plot and breathtaking image — as if you just watched a movie. And how beautifully professionals from different departments talk about the implemented features in new devices. And performance statements are just a fairy tale. Really… a fairy tale. Apple always presents comparison charts to our attention. These charts were especially impressed with the reveal of M1 when there was just an impressive increase in performance. Or, for example, comparing the M1 Ultra with the NVIDIA GeForce RTX 3090 is just fantastic.
Many, of course, take Apple’s word for it, how can such a big company lie at its events? For this audience, I recommend reading the book “Thinking, Fast and Slow” by Daniel Kahneman. He describes one very common cognitive distortion, which is abbreviated WYSIATI (What You See Is All That Is). He defines it as “a tendency to jump to conclusions from limited data.” In other words, we are talking about the fact that easily accessible information is perceived as the most significant/true, and the visible part is taken as the whole. And the guys from Apple perfectly understand how it works, and… they use it to trick us! But I’m here to tell it like it is.
Remember how with the reveal of the iPhone 12, Apple decided to remove the charger from the package? They presented it as “caring for the environment” – which is certainly partly true – we love this world, and we wanna make it healthier. And, as Apple says, those who buy an iPhone from year to year remain with the charger, and… then why put another charger in the box? Those who need it will buy it separately, and Apple will take care of the environment and will not put the power adapter in the box. But Apple was thinking primarily about their income. Protecting nature is, rather, a profitable excuse.
Well, let us know in the comments, do you still have a charger from your old iPhone? Many people, when buying a new iPhone, sell the old one, and with it the power adapter. Plus, the charger, like the phone, wears out, and its resources are not infinite. And if you don’t believe me, then just look at what DailyMail said in March of this year. Apple makes an EXTRA 5 billion pounds by no longer providing chargers and earphones with its new iPhones. In this case, we are talking about the time interval from the beginning of iPhone deliveries in a “simpler” configuration. Since then, the company has sold about 190 million smartphones. Experts believe that Apple, whose new iPhones cost up to 1,549 pounds, could be saving about 27 pounds on each phone.
The analysis takes into account that while the adapters and earphones sell for 19 pounds, they are far cheaper to produce. Total gains from removing chargers and earphones, plus reduced shipping costs, could be as high as 5 billion pounds, with an additional estimated 225 million pounds from the sale of accessories. In other words, we were simply left with no choice – bought an iPhone, buy a charger. But today we are talking about something else – about performance. And to keep your Mac’s performance on the same level over time, you need to keep it clean. And you can keep your mac clean quite easily. You can do it manually, OR you can use a tool that cleans it up for you – for example, a tool from a company called Trend Micro.
The app is called Cleaner One Pro, and the way it works is… beautifully simple. It helps you manage your storage, and remove those unnecessary files in seconds. They also added a great toolbar feature for monitoring CPU, network, and memory management. When you click on this toolbar icon, this window appears – and the first one here is Memory Usage. We can click on Optimize, and just like so it frees this up for you. And the most important thing over here is Junk Files – but before we hit Clean, let’s open up the System Optimizer. And Smart Scan is my favorite, you just click Scan, and it will look for junk files, big files, similar photos – all that stuff.
As you can see, I have lots of files that should be cleaned right away. So, you go to the sections on the left and clean them up one by one. Also, the App Manager is gonna help you remove a certain app completely. Simply dragging and dropping an app to the trash bin is usually NOT ENOUGH to uninstall it, but from this Startup Manager, you’re able to delete any app INSTANTLY. Charts at Apple events are based on benchmarks and, unfortunately, have little to do with reality. After switching to Apple Silicon instead of Intel, a lot has changed. The key point is that Apple measures everything in benchmarks without showing real performance.
Moreover, Apple has all the conditions for this – they make their processors, create software themselves and assemble devices. Therefore, Apple very easily achieves such high scores in benchmarks — their software and hardware can be said to be specially created for these benchmarks. I want you to see for yourself. I collected information from Apple events over the past few years, looked at the comparison charts, and correlated them with real indicators in applications. I must say right away, the conclusions will surprise you. Let’s take even the recently introduced M2 chip. That’s what Apple told us at the event — up to 18% faster CPU. I have no idea how they came up with this number.
Tom’s Hardware found the M2 chip in the Geekbench 5 test database — it’s only 10% faster than the M1 in single-core tests, and 16% faster in multi-core tests. And here it’s interesting that Apple on its website shows an increase in some charts compared to the MacBook Air on Intel Core i5 — it’s just ridiculous to compare this old processor with the new M2. By the way, if we compare the M2 with the latest mobile Intel Core processor of the 12th generation, then we’ll see that Intel performs better than Apple processors in a multi-core test — and they are much more indicative than single-core ones because as a rule, pro apps use several cores at once. Shame on you Apple!
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Speaking of worthy competitors. When Apple introduced the M1 Ultra with the innovative UltraFusion technology, which made it possible to “combine” two M1 Max chips into one powerful chip without delay… It also turned out to be a trick. If this were the case, the M1 Ultra would be exactly twice as fast as the M1 Max — and we don’t see this even in benchmarks. We’ll come back to the real tests later, but first, we’ll look at Apple’s charts. Apple compared the performance of the M1 Ultra with the NVIDIA GeForce RTX 3090, and they show that the M1 Ultra is better… but this is only on paper. They added this commentary to this test: For the most graphics-intensive needs, like 3D rendering and complex image processing, M1 Ultra has a 64-core GPU – 8x the size of M1 delivering faster performance than even the highest-end PC GPU available while using 200 fewer watts of power.
This indicates two things! First, the M1 Ultra is significantly more power efficient than the RTX 3090. This part is correct. The second is that the M1 Ultra is more powerful than the RTX. But this is no longer the case. The fact is that Apple achieved this misleading comparison by cutting off the chart BEFORE the RTX GPU approached its maximum performance. The maximum power consumption of the M1 Ultra is 215 watts compared to 350 watts for the RTX 3090. On the chart, Apple cuts the RTX to about 320 watts, which greatly limits its potential. When the power reaches 350 watts, the RTX performance increases noticeably, and the card is far ahead of the M1 Ultra GPU… as was proved in The Verge review.
As you can see from the charts, the Geekbench OpenCL test demonstrates the twofold superiority of NVIDIA’s flagship over Apple’s new product. And with twice the number of GPU cores, M1 Ultra is only 30% faster than the M1 Max. And what about the real tasks? On its charts, Apple claims that Mac Studio with M1 Ultra is 90% faster than Mac Pro on 16-core Intel Xeon, but in comparison with 26-core, it’s already 60% faster. If you look at real use cases, then everything is not as beautiful as the numbers in the benchmarks. Let’s take the edit in DaVinci Resolve, where we have H.264, H.265, ProRes, and a lot of graphics — here the 2019 MacPro surpasses Mac Studio, completing the task in 7 and a half minutes, while the M1 Ultra takes 10 minutes.
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However, if you are editing in just the perfect Premiere Pro (with no lags and errors), there is good news for you. For this test, we’ll take a PC with Intel Core i9 and RTX 3090, and the M1 Ultra is 20% faster than the PC – and twice as fast as the M1 Max. This is a good indicator, this is exactly where the new chip gives the result. Now let’s go back to 3D for a while. Everything is quite interesting here. Let’s compare in Blender – Mac Studio, the 14” MacBook Pro with M1 Max and the same PC. The PC is 5 times faster. You can say that Blender is not optimized to work with Apple Silicon. But guys, let’s be honest, we need to compare everything, especially the available applications.
Blender is a great free 3D application. And what about Apple’s Xcode app…???. We don’t see any twofold increase. The difference is only two and a half minutes. Maybe we should have been looking for a twofold increase when we compared the M1 with the M1 Ultra — such a trick, Apple. But it’s weird, because… this is Apple software. And if we conclude Mac Studio, then we’ll conclude that the new product is well suited only for working with video. Neither 3D, nor coding, nor music, nor anything else – did not give any special gains compared to the M1 Max. Although I’m being sarcastic about all this Mac Studio is a very cool device in terms of performance, it has a lot of advantages, but it does not reach the Mac Pro!
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What worries me is what kind of statements Apple is making. If the company had said, for example, like this: “Yes, our new processor is not two, but one and a half times more powerful. Yes, it can struggle with Mac Pro in some tasks. Of course, it does not reach the RTX 3090, but next year we will make it even better and the result that we have now, it’s already as good as possible.” Then – no questions. But when a new product is presented and they say that it is generally the best for absolutely any task, this is incorrect! And what if we go a little further? Let’s go back to 2016 when Apple introduced the 13” MacBook Pro and said that the battery life is up to 10 hours.
However, Consumer Reports stated that Apple laptops work no more than 5 hours. At first, users complained about the problem, but no one listened to them. After that, the Consumer Reports edition came with a review of the device, and then the hype rose. Even Philip Schiller, senior vice president of marketing at Apple, drew attention to this on Twitter and asked to talk about testing methods. At first, everyone was fooled at the event, then they didn’t listen to users, and as serious guys took up this, they immediately changed their minds. If Steve Jobs had seen this, he would not have been happy about this scenario. But despite all this, everyone loves Apple anyway, and I love Apple – we’ll keep on buying their products, but if everything goes too far, as in the case of the 2016 MacBook Pro, then Apple is waiting for a period of severe turbulence. Why not give honest tests and everyone will be delighted?
Okay, I understand – marketing! But it’s not cool when marketing starts to outweigh the product. In short, this approach of “If this app works faster, it means several times faster everywhere and in general it’s the most powerful product” should be replaced with something fairer. Thank you for your attention, guys, do not forget about WYSIATI, doubt, ask questions and then the truth will be on your side.
Source: Misleading Trick Apple Uses To Make You Buy MORE
