Apple products have been portrayed in numerous movies, but did you know that there are no villains in films that use Apple products? Read on to discover more about this interesting phenomenon.
Apple has been a household name since the 1980s when the company introduced the first-ever personal computer. Since then, the company has continued to grow, expanding its product line to include smartphones, tablets, smartwatches, and other innovative devices. Apple’s products have also become a staple in popular culture, frequently appearing in movies, TV shows, and other forms of media.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The first Apple computer, the Apple I, was designed and hand-built by Steve Wozniak. Steve Jobs then worked to market the device, and the rest is history. Since then, Apple has become one of the largest and most influential technology companies in the world.
Apple products have been a staple in popular culture since the introduction of the first personal computer in the 1980s. From smartphones to smartwatches, Apple has continued to innovate and expand its product line. These products have also made their way into numerous movies and TV shows, often used to convey a sense of sophistication and intelligence.
However, there is an interesting phenomenon that occurs in movies that feature Apple products: there are no villains. It’s a strange but true fact that if you pay attention to the technology used in movies, characters who use Apple products are almost always portrayed in a positive light. This is in contrast to other products, like PCs and Android phones, which are often used by villains or characters who are less sophisticated.
So why is this the case? There are a few theories. One is that Apple has a strict policy about how its products are portrayed in movies. According to an article in The Guardian, Apple has guidelines for how its products can be used in movies, TV shows, and other media. These guidelines include rules about how the products can be shown, what kind of content can be displayed on them, and how the products can be used by characters.
Another theory is that directors and producers choose to use Apple products in their movies because they want to convey a sense of sophistication and intelligence. Apple products are often seen as high-end and premium, and they are associated with people who are successful, creative, and tech-savvy. By using Apple products in their movies, directors and producers can signal to the audience that their characters are smart, successful, and on the cutting edge of technology.
This theory is supported by the fact that Apple products are often used by heroes and other positive characters in movies. For example, in the movie “Mission: Impossible – Ghost Protocol,” Tom Cruise’s character uses an iPhone to track down the villain. In “The Social Network,” the main character Mark Zuckerberg uses a MacBook Pro to create Facebook.

In conclusion, the phenomenon of no villains in movies that use Apple products is an interesting one. Whether it’s due to Apple’s strict guidelines or a desire to convey sophistication and intelligence, the fact remains that characters who use Apple products in movies are almost always portrayed in a positive light. As Apple continues to innovate and expand its product line, it will be interesting to see how its products are used in movies and TV shows in the years to come.
Source :
“Why Apple products are always in the hands of Hollywood’s heroes” by The Guardian
“Why Do TV Characters Always Use iPhones?” by Refinery29
“Apple’s product placement in Hollywood is on the rise” by CNBC