Apple first announced the “Today at Apple” session in 2017 as a community-focused feature of its larger retail makeover. Apple says “Today at Apple” sessions are meant to inspire hands-on creativity in photography, art, design, video, coding, music, and more using Apple products and accessories like the iPhone, iPad, Mac, and Apple Pencil. Currently, Today at Apple grew to offer 250,000 sessions per quarter attended by millions of people. When COVID-19 put in-store sessions on hold, Today at Apple responded not with defeat, but with an online program that supported artists and connected communities across the world at a deeper level than anyone store could accomplish on its own.
Hosting the Creative Project of “Today at Apple” session which debuts new content each week, Apple’s Creative Pro Jahmyra collaborates with NYC photographer Mark Clennon on getting impressive results with portraits on iPhone 11. Walkthrough the five minutes video Mark Clennon gladly shares the step by step how to get there.
The first step starts with the concept of Giving Energy to Get Energy. Use this step to find a way to make the subjects do their pose comfortably, as it helps to get a good image translated through the camera. Furthermore, sharing the energy also lead the way to finding chemistry between both photographer and the subject. Chemistry will guide each other to making a portrait that they both like.
The second step is to Get creative! iPhones take high-quality snapshots and selfies out of the box, but there is a slew of advanced features and picture-taking tricks on Apple’s high-end smartphones. Mark Clennon’s favorite trick is to start far away and work his way in. Capture the subject using different styles such as Ultra-wide, wide, and telephoto. Try different angles all the time. Go low, Go High, Go around and always snap for extra credit!
The last step suggested by Mark Clennon is Cropping For impact. As clear as it sounds, cropping is a way to highlight impressive shapes from a picture. The idea of this concept is to select a picture with nice framing and found what are we going to celebrate from that. Ultimately, Mark Clennon mentions that cropping is a way to see how things emerge from the borders, and a good crop will leave us wanting to ask for more.